digital marketing from Zero to Hero

📣 Course Title:

Digital Marketing from Zero to Hero

"Master every channel – from SEO to influencers – and grow brands online."

🧠 Course Summary:

This immersive course is built to equip students, professionals, and entrepreneurs with complete digital marketing mastery — including organic, paid, and partnership-driven growth strategies. You’ll gain hands-on experience in running real campaigns, optimizing performance, and leveraging influencers and affiliates for exponential reach.

💻 IT Requirements:

• Laptop with minimum 4GB RAM

• Stable internet connection (5 Mbps+)

• Access to tools: Google Ads, Meta Ads, Google Analytics, etc.

• Chrome browser with marketing extensions (e.g., Keywords Everywhere, Meta Pixel Helper)

• Gmail, Canva, and basic access to Mailchimp or Sendinblue

💡 Interactive Curriculum:

• 1. Introduction to Digital Marketing
  Understand the ecosystem: Paid, Owned, and Earned media. Fundamentals of funnels, customer journeys, and growth mindset.

• 2. Search Engine Optimization (SEO)
  Learn technical SEO, on-page & off-page optimization, keyword research, and ranking strategies.
  Tools: Google Search Console, SEMrush, Ubersuggest

• 3. Content Marketing
  Create strategic content for blogs, landing pages, and social. Build brand voice and consistency across platforms.

• 4. Social Media Marketing
  Platform-specific tactics (Instagram, LinkedIn, Twitter, YouTube). Create content calendars, reels, carousels, and virality hacks.

• 5. Performance Marketing (Google & Meta Ads)
  Run full-scale campaigns on Google Ads and Meta platforms. Dive into bidding, targeting, retargeting, and conversion tracking.

• 6. Influencer Marketing
  How to find influencers, negotiate deals, build creator campaigns, and track ROI. Learn micro vs macro influence strategies and UGC-based marketing.

• 7. Affiliate Marketing
  Set up affiliate programs, use affiliate tracking tools, and recruit relevant partners to drive consistent traffic and sales.
  Tools: Impact, Refersion, FirstPromoter

• 8. Email Marketing & Automation
  Create campaigns, A/B test subject lines, design templates, and use automation workflows.
  Tools: Mailchimp, Sendinblue, ConvertKit

• 9. Analytics & CRO
  Track KPIs with Google Analytics 4, build dashboards, understand traffic sources, and optimize funnels for better ROI.

🎯 Capstone Project:

Launch a real, multi-channel digital campaign using Google, Meta, and influencer partnerships.
Design landing pages, run paid ads, set up an affiliate campaign, analyze results, and pitch a growth report for a product/service.