Google Ads & PPC Campaigns

🚀 Course Title:

Google Ads & PPC Campaigns: Strategy, Setup & Scale

"Turn clicks into conversions with precision ad mastery."

🧠 Course Summary:

This hands-on bootcamp dives deep into the core mechanics of Google Ads – from setting up high-performing Search, Display, YouTube, and Performance Max campaigns to mastering bidding strategies, keyword intent, and ad copywriting. Participants will launch real-time campaigns, analyze ROI, and optimize for maximum impact.

🔧 IT Requirements (For Participants):

• Laptop with minimum 8GB RAM, updated browser

• Google Account with billing enabled

• Internet: Minimum 10 Mbps stable connection

• Access to: Google Ads, Google Analytics, Google Tag Manager (all free)

• Access to a sample landing page or website (provided during training)

💡 Interactive Curriculum:

• Introduction to Google Ads Ecosystem
  Understand campaign types: Search, Display, Video, Shopping, and Performance Max. Learn how Google Ads auction works and how Quality Score impacts your ROI.

• Keyword Research & Intent Mapping
  Use tools like Google Keyword Planner, SEMrush, and Ubersuggest. Learn searcher psychology and buyer stages (TOFU-MOFU-BOFU).

• Search Campaign Setup (Live Demo)
  Build a full Search Ad campaign with extensions, ad groups, compelling copy, and audience targeting. Learn match types and negative keywords.

• Display & Remarketing Campaigns
  Run banner and dynamic remarketing ads across the Google Display Network. Target users with intent-based visuals and custom audiences.

• YouTube Video Ads (Skippable & Bumper)
  Launch a video campaign with audience targeting, CTAs, and video sequencing. Understand CPV and view-based conversions.

• Conversion Tracking & Google Tag Manager (GTM)
  Set up events, goals, and triggers for tracking user behavior and conversions using GTM and GA4. Integrate conversion pixels into your site.

• Bidding Strategies & Budget Planning
  Explore Smart Bidding vs Manual CPC. Budget allocation across funnels. ROAS vs CPA optimization. A/B test ad sets and headlines.

• Performance Max Campaign (Advanced)
  Learn Google's latest AI-powered campaign type. Set it up with real assets, audience signals, and understand its attribution.

• Live Campaign Audit & Optimization
  Analyze real ad accounts. Identify high-burn keywords, low CTR ads, and optimize for better CPC, CPA, and ROAS.

🎯 Capstone Project: Live Campaign Launch & Reporting

Participants will:

• Set up and launch a real or dummy Google Search campaign

• Track leads/conversions with GTM and GA4

• Build and submit a campaign report with KPIs, improvement ideas, and projected ROAS

• Present a strategy deck as if pitching to a client or startup founder